You've deployed your token. You've got your tokenomics dialed in. Now you need the one thing every successful token launch has: a landing page that actually converts.
A token landing page isn't just a website — it's the digital storefront for your entire project. It's where early investors decide whether to ape in or keep scrolling. It's where potential community members get their first impression. And when it's done right, it becomes the hub for everything your token represents.
This guide walks you through building a professional token landing page from scratch. No fluff, no theory — just the exact steps, sections, and design decisions you need to ship a page that looks legitimate and drives action.
Why Your Token Needs a Dedicated Landing Page
Before you dive into building, understand what a landing page actually does for your token:
1. First impression filter — Most people won't read your whitepaper. They'll land on your page, scroll for 30 seconds, and decide if they're in or out. That's your window.
2. Central source of truth — Instead of scattering information across Twitter threads, Discord announcements, and Medium posts, your landing page becomes the canonical reference. One URL, all the answers.
3. Conversion engine — Every scroll should move visitors toward one action: connecting their wallet, joining your community, or buying your token. A well-designed landing page removes friction and makes that conversion inevitable.
4. Legitimacy signal — A polished landing page separates serious projects from rug pulls. If your site looks like it was built in 2015, people assume your smart contract was too.
Think of your landing page as your token's resume. If it doesn't immediately communicate value, people won't dig deeper.
What Makes a Token Landing Page Different
Generic landing pages follow a predictable formula: headline, features, testimonials, CTA. Token landing pages have unique requirements because you're not just selling a product — you're building a financial asset and a community.
Here's what sets token pages apart:
Real-time data — Token price, market cap, holders count, liquidity pool stats. If these numbers don't update live, visitors assume your project is dead.
Wallet integration — Your CTA isn't "Sign Up" or "Learn More." It's "Connect Wallet" or "Buy Now" via a DEX widget. The action happens onchain, not in an email inbox.
Contract verification — Security-conscious investors want to verify your contract address before they interact. Make it prominent and easily copyable.
Multi-chain clarity — If your token exists on Base, Ethereum, and Polygon, visitors need to know which chain they're about to transact on. Confusion kills conversions.
Community proof — Testimonials are nice. A Dexscreener chart showing real trading volume is better. Token landing pages need verifiable social proof, not curated quotes.
If you're planning to add exclusive perks for token holders, check out our guide on token gating — it's the best way to turn holders into active community members.
Step 1: Choose Your Platform and Tech Stack
You have three paths:
Option A: No-Code Website Builders (Fastest)
Tools like Framer, Webflow, or Carrd let you drag-and-drop your way to a landing page in under an hour. Great for non-technical founders who need something live today.
Pros: Fast, visual, no coding required
Cons: Limited wallet integration, hard to add custom smart contract interactions
Best for: Pre-launch landing pages or projects that don't need onchain CTAs yet
Option B: Web3-Native Builders (Recommended)
Platforms like Onchainsite, Thirdweb, or Mirror focus specifically on crypto projects. They have built-in wallet connectors, token widgets, and blockchain-aware components.
Pros: Wallet integration out of the box, looks credible to crypto natives, designed for token projects
Cons: Less design flexibility than pure no-code tools
Best for: Token launches that need to handle onchain actions (buying, staking, claiming) directly from the landing page
Option C: Code It Yourself (Most Control)
Build with Next.js + OnchainKit, Wagmi, or RainbowKit. Full control over design and functionality.
Pros: Unlimited customization, no monthly fees, fastest load times
Cons: Requires React knowledge, takes longer to build
Best for: Projects with a technical co-founder or budget for a developer
Quick decision guide:
- Launching in < 7 days? → Go no-code
- Need wallet integration and token buy button? → Use a Web3 builder
- Have dev resources and want full control? → Code it yourself
If you're coding it yourself and deploying on Base, Coinbase's OnchainKit is the fastest way to add wallet + transaction components to your landing page.
Step 2: Map Out Your Essential Sections
Every high-converting token landing page follows a similar structure. Here's the anatomy:
Hero Section (Above the Fold)
This is the first thing visitors see. You have 3 seconds to hook them or lose them.
Must include:
- Token name and ticker — Make it unmissable
- One-sentence value prop — "What does this token do?" in 10 words or less
- Primary CTA — Usually "Buy [TOKEN]" or "Connect Wallet"
- Live token price (if already launched) or "Launching [Date]" (if pre-launch)
Example:
$BUILD Token
The governance token for onchain builders
Price: $0.42 | 24h: +12.4%
[Buy $BUILD on Uniswap]
Skip the vague taglines. "Revolutionizing DeFi" tells me nothing. "Earn yield on idle stablecoins" tells me exactly what you do.
What Is [Token]?
Expand on your value prop. This section answers: "Why does this token exist? What problem does it solve?"
Keep it to 2-3 short paragraphs. If you need a 10-minute read to explain your token, your tokenomics are probably too complex.
Structure:
- The problem (what sucks right now)
- Your solution (how your token fixes it)
- The mechanism (how it actually works)
Tokenomics Overview
Investors want to know:
- Total supply — Fixed cap or inflationary?
- Circulating supply — How many tokens are liquid right now?
- Distribution — Team allocation, liquidity, community, treasury
- Utility — What can you actually do with the token?
- Unlock schedule — When do team tokens vest?
Present this visually. A pie chart for distribution, a timeline for vesting. Nobody reads paragraphs of numbers.
If your token powers governance, also mention voting mechanisms. If it's used for staking, include APY estimates. Clarity builds trust.
How to Buy
Make this stupid simple. Assume your visitor has never used a DEX.
Step-by-step:
- Install MetaMask (or Coinbase Wallet)
- Buy ETH/USDC on Coinbase (or your preferred onramp)
- Connect your wallet to Uniswap
- Swap ETH for [TOKEN]
- Add token to your wallet (include contract address)
Even better: embed a swap widget directly on your landing page using Uniswap's widget or 0x's API. Let users buy without leaving the page.
Roadmap
Keep it realistic. Three phases, clear milestones, realistic timelines.
What not to do: "Q1 2026: Metaverse integration. Q2: Partner with Apple. Q3: Mars."
What to do: "Q1 2026: Launch staking. Q2: DAO governance live. Q3: Expand to Polygon."
Under-promise, over-deliver. Nobody trusts a roadmap that reads like science fiction.
Team
If you're anon, say so. "Anon team, doxxed to [reputable VC/audit firm]" works fine in 2026.
If you're doxxed, show faces, names, and LinkedIn links. Bonus points for showing previous exits or projects.
FAQ
Address the questions people always have:
- "Is this a rug pull?"
- "How is this different from [competitor]?"
- "What's the contract address?"
- "Where can I see liquidity?"
- "Is the contract audited?"
Short, honest answers. Link to your audit report, your locked liquidity, your Dexscreener page.
Step 3: Design for Credibility
Your landing page's visual design directly impacts whether people trust your token. Here are the non-negotiables:
Use a Custom Domain
Don't: mytoken.carrd.co
Do: mytoken.xyz or mytoken.com
A custom domain costs $12/year and instantly makes you look 10x more legitimate. Bonus: .xyz, .gg, and .io are crypto-native and signal you know what you're doing.
Nail the Color Palette
Pick 2-3 brand colors and stick with them. Use high contrast for readability.
Crypto aesthetic trends (2026):
- Dark mode default (with light mode toggle)
- Gradients on CTAs and headers
- Glassmorphism for cards
- Neon accents (sparingly)
Avoid: Stock photo backgrounds, default Bootstrap themes, anything that looks like a 2018 ICO
Typography Matters
Use two fonts max:
- Display font for headings (Inter, Poppins, Space Grotesk)
- Body font for paragraphs (same as display, or a clean sans-serif)
Readable font size (16px minimum for body text). Token stats and numbers should be big and bold.
Add Micro-Interactions
Small animations make your page feel polished:
- Hover states on buttons
- Smooth scroll between sections
- Fade-in effects as users scroll
- Loading spinners when wallet connects
These details don't add functionality, but they add perceived quality — and perceived quality translates to trust.
Step 4: Add Essential Web3 Components
A token landing page without wallet integration is just a brochure. Here's what you need:
1. Wallet Connect Button
Use a library like RainbowKit, ConnectKit, or OnchainKit. Don't build this from scratch.
The button should:
- Show "Connect Wallet" when disconnected
- Show abbreviated address when connected (0x1234...5678)
- Let users switch networks if needed
- Display wallet balance of your token
2. Live Token Data
Pull real-time data from:
- CoinGecko API or CoinMarketCap API for price/market cap
- Dexscreener API for trading volume and liquidity
- Blockchain RPC (Alchemy, Infura) for holder count and circulating supply
Update this data every 30-60 seconds. Stale data is worse than no data.
3. Contract Address Display
Make your contract address easy to copy. Add a "Copy" button that shows "Copied!" on click.
Include a direct link to Etherscan (or Basescan if you're on Base) so users can verify it themselves.
4. Buy Widget (Optional but Powerful)
Embed a Uniswap swap widget, 0x widget, or Jupiter widget (for Solana) directly on your page. Let users buy your token without leaving.
This increases conversions because you remove steps. The fewer clicks between "I want this" and "I own this," the better.
Step 5: Optimize for SEO and Discovery
Nobody will find your token if they can't find your landing page. Here's how to rank:
On-Page SEO Essentials
Title tag: "[Token Name] – [One-Sentence Description]"
Example: "$BUILD Token – Governance Token for Onchain Builders"Meta description: 150 characters explaining what your token does and why it matters
H1 tag: Should match your hero headline
Image alt text: Describe every image (token logo, team photos, charts)
URL structure: Keep it clean.
/buy-tokennot/page?id=12345
Technical SEO
- Page speed: Use lazy loading for images, minify CSS/JS, use a CDN
- Mobile responsive: 60% of traffic is mobile. Test on real devices.
- SSL certificate: HTTPS is mandatory. Most hosting platforms include this free.
Internal Linking
Link to related content:
- If you mention wallets, link to your "How to Set Up a Wallet" guide
- If you talk about staking, link to your staking docs
- Cross-link between your blog and landing page
Internal links keep visitors on your site longer and help Google understand your content structure.
Step 6: Set Up Analytics and Tracking
You can't improve what you don't measure. Install:
Google Analytics 4
Track:
- Page views
- Time on page
- Scroll depth
- CTA click rate
Web3-Specific Tracking
Use tools like Dune Analytics or Token Terminal to track:
- How many unique wallets connected
- How many users completed a swap
- Conversion rate from visit → wallet connect → purchase
Heatmaps
Tools like Hotjar or Microsoft Clarity show you where users actually click and how far they scroll. Use this data to move your most important content higher on the page.
Step 7: Launch, Test, and Iterate
Pre-Launch Checklist
Before you go live:
- Test wallet connection on MetaMask, Coinbase Wallet, Rainbow
- Verify all contract addresses are correct
- Check mobile responsiveness on iOS and Android
- Run a speed test (aim for < 3 second load time)
- Spell-check everything (typos kill credibility)
- Verify all external links work (Uniswap, Etherscan, socials)
Post-Launch Iteration
Your landing page isn't done when you launch — it's a living document.
Week 1: Watch analytics. Where do people drop off? Where do they spend time?
Week 2: A/B test your headline and CTA button copy
Week 3: Add community proof (holder testimonials, Discord member count, trading volume milestones)
The best token landing pages evolve based on user behavior, not founder assumptions.
Common Mistakes to Avoid
1. Too Much Text
If your landing page has more words than your whitepaper, you've gone too far. Cut ruthlessly. Every sentence should earn its place.
2. No Clear CTA
What do you want visitors to do? Buy the token? Join Discord? Follow on Twitter? Pick ONE primary action and make it impossible to miss.
3. Hiding the Contract Address
Security-conscious users will bounce if they can't immediately verify your contract. Put it in the footer at minimum, ideally in the hero section.
4. Ignoring Mobile
Test on a real phone. If your CTA button is off-screen or your text is unreadable, you're losing 60% of potential buyers.
5. Slow Load Times
Every second of delay costs you conversions. Compress images, use lazy loading, and choose fast hosting.
Real Examples to Learn From
Study these token landing pages (note: these are illustrative examples, not endorsements):
$UNI (Uniswap): Clean, minimal, instant clarity on what the token does. Live stats prominently displayed.
$DEGEN (Degen): Playful design that matches brand personality. Meme-friendly without looking unprofessional.
$FRIEND (Friend.tech): Social proof everywhere — holder count, transaction volume, trending on Twitter.
Visit 5-10 token landing pages in your niche. Screenshot what works. Note what feels confusing. Borrow the best ideas and skip the mistakes.
Bonus: Post-Launch Promotion Strategies
Building the page is half the battle. Here's how to drive traffic:
1. Twitter Announcement Thread
Post a thread explaining:
- What your token does
- Why you built it
- Link to the landing page
- "Like + RT for a chance to win [X tokens]"
Pin it to your profile.
2. Community First
Share your landing page in:
- Your Discord
- Your Telegram
- Crypto subreddits (check rules first)
- Farcaster channels relevant to your niche
3. Partner Cross-Promotion
Find 3-5 adjacent projects (not direct competitors) and offer to mention each other. "Check out $TOKEN if you're interested in [use case]."
4. Paid Ads (Use Sparingly)
Google Ads and Twitter Ads both allow crypto ads with restrictions. Small budget ($500-1000) can drive targeted traffic if you know your audience.
5. SEO Content
Write blog posts that link back to your landing page:
- "How to Use $TOKEN for [Use Case]"
- "Why We Built $TOKEN: The Full Story"
- "$TOKEN vs. [Competitor]: What's the Difference?"
Each post is a new entry point.
What Happens After You Launch
Your token landing page isn't a "set it and forget it" asset. It's a growth tool that evolves with your project.
Month 1: Focus on driving traffic and measuring conversion
Month 2: Add social proof (testimonials, holder milestones, partnerships)
Month 3: Expand with use case guides, staking tutorials, or DAO documentation
Month 6: Rebuild or refresh based on what you've learned
The best token projects treat their landing page like a product — constantly testing, improving, and optimizing based on real user behavior.
If you're serious about building a professional onchain presence, consider using a purpose-built tool like Onchainsite to handle the heavy lifting. You get wallet integration, token widgets, and crypto-native design components out of the box — so you can focus on building your community instead of debugging wallet connectors.
Final Checklist
Before you ship your token landing page, run through this:
Content:
- Clear value proposition in the hero
- Tokenomics section with visual breakdown
- How to buy (step-by-step)
- Roadmap with realistic milestones
- FAQ addressing security concerns
Design:
- Mobile responsive
- Fast load time (< 3 seconds)
- Professional color palette and typography
- Consistent branding across all pages
Web3 Features:
- Wallet connect button works
- Live token data pulling correctly
- Contract address easy to copy
- Links to Etherscan/Basescan
Launch Prep:
- Analytics installed
- Social links in header/footer
- SSL certificate active
- Tested on multiple browsers and devices
Check every box. Ship with confidence.
Your token's success depends on community, execution, and narrative. Your landing page is where all three come together. Build it right, and you're not just launching a token — you're launching a movement.